Founded at the heart of fashion and design, Elchim was established in Milan, Italy in 1945. Since then, in its quest for perfection it has been exploring new technologies and trends for the international hair styling community. Elchim Hair Dryers are now lighter, more balanced, more ergonomic and even more silent. Not surprisingly, it has become the No.1 choice of top hair stylists all over the world. Roots Professional brings Elchim to you in India. Choose from two ‘Made in Italy’ beauties that are impossible to resist.